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In times of cross media publishing, the same content is often being reused for multiple broadcast programs. For example, a TV channel may use the exact same clip in the morning as well as in the evening news. While this is normal, it presents some stumbling blocks when it comes to efficiently monitoring the media.
Many duplicates in your search results can cause extra effort. A lot of your time and resources go to waste while trying to handle duplicate clips. To avoid exactly that, eMM has implemented the reliable Duplicate Detection feature.
We distinguish several different types of duplicates, including:
As a leader in media monitoring, eMM aims to offer the best services to facilitate your work.
Here is how it works: Users get a real-time alert on the first mention. Then, as you log into the platform, a notification about all the duplicates detected is displayed. This helps cut down alerts while still receiving information about audience reached, the broadcast channels, the time and the date the clip aired on. The duplicates can easily be faded in or out by using a checkbox.
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