For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...

Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...

Mass media – which is the media reaching a large audience – have always been observed closely. Their influence and effects on the population are among the most important and relevant topics in communication research, as well as in marketing and public relations...

Artificial Intelligence (AI) solutions are on everyone’s lips - and have by now arrived in almost every industry. Basically, intelligent tools or programs based on AI are able to break down and process information from structured data sets in such a way that they become the...

Podcast consumption has increased strongly in recent years. More than 620 million people worldwide listened to them in 2021 – that is 88 million more than in the previous year (Statista Digital Market Outlook...

Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...

Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...